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The concept of corporate culture is understood and expressed by many different:

1. American scholars John Cotter and James Heskett believe that corporate culture refers to the corporate values and business practices shared by all departments in an enterprise, at least the top managers of the enterprise. ... refers to the kind of common cultural phenomenon possessed by the various functional departments of a division or departments located in different geographical environments in an enterprise.

2. Trace Deere and Alan Kennedy believe that corporate culture is values, heroes, customs, rituals, cultural networks, and corporate environments.

3. William Ouchi believes that corporate culture is "aggressive, defensive, flexible - values that define patterns of activity, opinion, and behavior.

4. Corporate culture is a new modern enterprise management theory. To truly enter the market, enterprises must popularize and deepen corporate culture. building.

5. There are broad and narrow understandings of corporate culture. The corporate culture in a broad sense refers to the material and spiritual culture with its own characteristics created by the enterprise; the corporate culture in the narrow sense is the synthesis of the business purpose, values and moral code of conduct formed by the enterprise with its own personality.

6. Corporate culture is an organic and important part of the social cultural system. It is the comprehensive reflection and performance of national culture and modern consciousness within the enterprise. It is formed under the influence of national culture and modern consciousness. This awareness produces norms of behavior.

7. Corporate culture is the general cognition and attitude of groups within an enterprise to the outside world.

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